Our story

We've failed at more habits than you.

RipMyBadHabit wasn't born from a success story. It was born from the wreckage of too many broken promises — "I'll quit tomorrow," "this is the last time," "I just need more willpower."

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Sound familiar?

The Moment
Everything Changed

We tried the cold turkey approach. We downloaded the apps, bought the journals, and set the alarms. We felt the guilt of relapsing and the shame of admitting we couldn't do it alone. Again.

Here's what we eventually figured out: breaking bad habits isn't a discipline problem. It's a design problem. The strategies most people use — willpower, motivation, shame — are the least effective tools available.

The strategies that actually work — environmental design, behavioral psychology, trigger mapping, replacement habits — are hiding in research papers that nobody reads. So we read them. And then we turned them into guides that real people can actually use.

Behavioral Science

Every strategy we publish is grounded in peer-reviewed research from psychology, neuroscience, and behavioral science.

Actually Readable

Written for real people, not academics. We cite the studies. We explain the mechanisms. We skip the jargon.

Habit-Specific

No generic advice. Every guide targets a specific habit with strategies designed for that exact behavior pattern.

Honest About Hard

Change is difficult. We won't pretend otherwise. But we'll give you the best possible shot at making it stick.

You're not broken.
You're under-equipped.

01

Not a willpower problem. Your habits are the result of billions of dollars spent engineering them into you.

02

Science over hype. Every recommendation is backed by peer-reviewed research, not wellness culture.

03

No judgment here. You've tried before. That's not failure — that's data.

04

Honest about failure. We share what doesn't work as clearly as what does.

05

Real strategies only. No "10 mindset shifts." No journaling prompts. Actual behavioral mechanisms.

06

Transparent about money. We use affiliate links. Every single one is disclosed. Our biases are on the table.

Full transparency

How We
Make Money

We keep this site free through affiliate partnerships and advertising. When we recommend a product — like a meditation app, a therapy platform, or a book — we may earn a commission if you sign up through our link.

This never affects what we recommend or how we write about it. We will always tell you when a link is an affiliate link. And we will never recommend something we don't genuinely believe in.

Our Commitments

Content is written first. Affiliate links are added second — never the other way around.

If a free tool is better than a paid one, we'll tell you. We have, and we will again.

If a product has drawbacks, we disclose them. Our goal is your success, not our commission.

Every article with affiliate links carries a disclosure at the bottom. Every single one. Full details here →

Let's rip
them out.

You're not weak. You're up against habits that were designed — by billion-dollar industries, by your brain chemistry, by years of repetition — to be hard to break. We're here to give you better tools.